Emotive wins Social Responsibility / Pro Bono at the AdNews Awards for Deep Rising: Don’t Mine What’s Mine

We’re incredibly proud to share that Deep Rising has been recognised at the AdNews Awards, winning the Social Responsibility / Pro Bono category alongside an inspiring field of purpose-led work from some of the industry’s best creative agencies.

Created to help shine a light on the environmental risks of deep-sea mining, the campaign turned a powerful documentary into a global movement, inviting people everywhere to protect the deep ocean, the lawful common heritage of humankind. Developed as part of Emotive’s annual creativity-for-good initiative, Deep Rising reflects our belief that creativity can do more than build brands. At its best, it can bring people together, shift how they feel, and help drive meaningful change in the world.

Check out the campaign details here: