Church Road
The Beauty of Conviction
Brief
Establish a premium positioning for Church Road’s masterbrand that attracts high-value, premium customers.
Insight
For 125 years, Church Road has followed one path – a commitment to a craft and artistry that can’t be replicated.
Strategy
Signal quality by connecting customers to the artistry and maker’s story that goes into Church Road.
Idea
The Beauty of Conviction. A brand platform that reflects the richness and craftsmanship of the wine. We brought this to life with a full design rebrand across packaging, still photography, website, and video content. Central to this was evolving Church Road’s signature TOM icon into the TOM Brushstroke, with texture and colour, capturing the creativity, energy, and humanity at the core of their winemaking.
