HOKA
FlyLab
Brief
Support and drive attention for the launch of HOKA’s new brand campaign – Fly Human Fly.
Insight
It’s important that everyone – not just the pros, feel welcome in the wonderful world of running.
Strategy
Gamify the shoe trial experience and welcome everyone to feel the joy of movement.
Idea
HOKA FLYLAB – a centre for innovation in running technology, where we step inside and experience the world of HOKA and take flight in the brand’s latest innovations. This 5-day immersive space doubled as a community and content creation hub.
