Optus Cloud Gaming

Brief

Optus had partnered with NVIDIA to bring their GeForce NOW Cloud Gaming platform to Australia on Optus’ 5G network. So how do we get one of the most cynical audiences there is – gamers – excited about it?

Insight

For serious gamers, a rig full of expensive gear to handle the graphics and speed has become synonymous with serious gaming. This outdated mindset not only limits what gamers can play on, but also where they can play. ​

Strategy

To tackle this mindset we knew it wouldn’t be enough to just talk about it, we had to prove it by putting Cloud Gaming to the ultimate test.