Audible
Spicy Romance
Brief
Make Audible the go-to audio platform for Romance, through a non-traditionally shaped idea.
Insight
Romance fans want to bring the fantasy off the page, to experience the emotion, spice, and detail of the stories they love in real life.
Strategy
Position Audible at the heart of “spicy romance” culture by creating a playful, multisensory experience that fuses audio storytelling with real-world flavour, turning fandom into an act of participation.
Idea
A partnership between Audible & Wingboy, serving up the ultimate in spicy romance with a spicy chicken menu inspired by Audible’s hottest romance listens. Beyond the Chicken collab which could be experienced in-store and via Uber (and the sultry Teddy Hamilton voiced audio menu), this idea spanned social-first content featuring influencer and Audible narrator Maddy MacRae, a Aus-first display partnership and integration with Uber, influencer partnerships, media partnerships, podcast, and more.
