HOKA
The Cushion House
Brief
Launch the new HOKA Bondi 9 shoes to the world and highlight the new MAX CUSHION technology.
Insight
HOKA’s Bondi 9 MAX CUSHION technology is so comfortable that it feels like the whole world gets more comfortable too.
Strategy
Engage the running community by maximising the feeling of living with MAX CUSHION.
Idea
The Cushion House by HOKA – we gave the iconic North Bondi Surf Club a MAX CUSHION makeover and turned it into a 4-day immersion zone where runners of all levels can explore the latest innovation in ultra-cushioned running. It included a PR launch event, talent-led community runs, shoe trials, customised merch and more.
