St Hugo x DR3
The future is looking Rosé
Brief
Continue to drive younger Aussies’ interest in the fine wine category by celebrating the launch of St Hugo Wines’ latest collab with Dan Ricciardo, Enchanté Rosé, exclusively at Dan Murphy’s.
Insight
While the twilight of a career might be tough for some, it could never be for the most optimistic man in Australia.
Strategy
Use the anticipation and speculation surrounding Dan’s next move to fuel the launch of Enchanté Rosé.
Idea
The Future Is Looking Rosé – while the world wondered what’s next for the eight-time Formula 1® Grand Prix winner, Daniel has found his answer. We created a social-first campaign that embraced Dan’s newfound freedom that’s looking decidedly rosé.
