Weis
The Saviour of Summer
Brief
Return Weis to its status as an Aussie cult icon by standing for everything we love about summer.
Insight
Aussies have a bittersweet relationship with summer – we spend months eagerly awaiting its arrival, but forget that it also brings flies, sunburn, crowds, and hot steering wheels.
Strategy
Position Weis as the saviour offering light, quirky, refreshing relief from the downsides of summer.
Idea
The Saviour of Summer: the Weis-A-Corn – a playful and magical character with a Weis Bar horn, that offered unexpected doses of refreshment when we need it most, across a suite of social films and high impact OOH.
30″ film
OOH
