TRESemmé
Hair Service Menu
Brief
Help supermarket hero TRESemmé build value into its Pro Collection.
Insight
Premium hotels provide luxury at your fingertips – room service, gourmet mini bars, even pillow menus! But when it comes to indulging in haircare it’s a one generic product-fits-all situation.
Strategy
Borrow credibility from a trendy luxury brand that already has it, in a cosy collaboration where TRESemmé brings beautiful hair to the table.
Idea
Hair Service Menu. Rolled out in Ovolo Hotels nationwide, TRESemmé x Ovolo Hotels Hair Service Menu allows you to order complimentary TRESemmé Pro Collection hair products to your room, tailored to your hair needs. Amplified by a VIP launch event, Vogue partnership, PR/Influencer content and consumer competition.
